Nowadays, customization is a hot topic in every walks of life, whether it is "new retail" or the "whole house customization" of the home industry are making marketing gimmicks through "customization".
For enterprises, "customization" is characterized by allowing products and brands to enter the consumer's vision with personality and self-attitude. On the contrary, industrial products have great shortcomings in this respect. There is no doubt that when the LOGO is removed, most of the finished products in the web selling will be the same. And the style in this year, similar to last year's, and also seems similar to that of five years ago.
From the point of view of the display rack industry, the function and characteristics of the display rack is not only the device serving the product, but also a marketing tool to promote the product and enterprise brand. The product display rack is far from enough to meet the demand characteristics of enterprises. The current increasingly transparent market and fierce competition require enterprises to maintain the mentality of design to make products, so as to have differentiation and recognition. The custom display rack is equivalent to the last layer of packaging of the product in the retail terminal, and the custom design is the key element. The design of customized display rack should start from the retail space. If a brand store only uses the finished display rack as a device to display products for sale, it is not a so-called "brand" at all, nor can it provide differentiation and recognition. In order to guide the flexible customization of the factory from the consumer demand, and then stimulate the C-side consumption by the factory production, a closed loop of design, production and demand can be formed.
Customize your products and create high-end retail effects!
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