When customizing display stands, accurate brand positioning is necessary. Then, how to get it done? Firstly,do brand survey. In general, there are 3 analysis approaches to do brand survey, including 3C, SWOT and brand positioning chart. By using these three approaches, enterprises can set-up have a clear image of situation of the brand in consumers’ mind.
1.3C analysis
3C analysis is a method to take an all-sided scanning of the microscopic environment from three aspects including consumer,competitor and enterprise itself. The essence of marketing is to meet the needs of the consumers. Thus, consumer analysis mainly includes the following aspects: demographic characteristics, personality traits and lifestyle, brand preference and brand loyalty, and consumption habit and behavior patterns, etc. Competitor analysis mainly includes the followings:main competitor brands, position in the competition, product characteristics of competitors, brand positioning and brand image, marketing strategy etc. Enterprise analysis is mainly used to audit the current situation of enterprise's brand.
2. SWOT analysis
SWOT analysis is one of the most common analytical tools of strategic management theory, by this method, enterprises can comprehensively evaluates all factors of external environment and internal conditions, in order to choose a best business strategy.
3. Brand positioning figure
Brand positioning figure analysis is used to analyze position of competitor brands. Compared to other two analysis methods, it has smaller survey scope, only used for analysis of competitors. Because brand positioning figure shows an accurate and visualized image of competitors’ brand positioning, it helps enterprises identify the blank in market segments and launch its ownbr and positioning.
Therefore,manufacture display stands should be closely associated with brand positioning to make the best efficacy of display stands.
From Responsy Display ：http://www.responsydisplay.com/news/Article-64-817-36.html
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