1.clothing display stands may enhancingbrand’s image
The function of clothing display stands is displaying products , also products exhibition is one of the most important element fordeal-making in POS. According to the research, the scientificity and eye-catching degree of commodity display exerted 87% effects on customer’s final buying decisions. Meanwhile, products display is the most cost-effective and basic way of promotion. Reasonable products display not only can offer convenience to buy, but also stimulating customer’sbuying incentive as well as enhancing products image and brand image.
2. clothing display stands can building brand atmosphere!
The overall atmosphere of a shopping place contains: window decoration,products’ layout, lighting collocation, color matching, POP, etc. These are thekey elements that constitute a good atmosphere in a store.
Clothing is with outstanding performance in showing beautiful appearance itself, thus it’s easy to reach display effects .Imaging a high-end latestfashion clothes it is hard to attract customer’s attention if we hang it on a ordinary hanger as the high-end attribute of clothes can’t be fully presented. However, if we put the clothes ona mannequin, with lighting and some other added setoff,deco; this contributes to the display of clothes’ elegant design& fine stitching, this can attract customer’s attention easily.
4. clothing display stands can make contribution to sales enhancing
‘’Reasonable and Unreasonable display exerts at least 100% influenceon sales.’’ This is one of the reason why many brand’s owner and store operatorattach great importance to products display; It can arouse customer’s buyingdesire and take action to buy. According to statistics, Stores can increasetheir sales by 10% from their original level by correctly using products matching and display technology.
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