1.The colors of the stores display rack should beharmonious, so consumers can easily tell the theme of clothing display rack in stores.However the harmony here is mean not color of clothing display rack should be exactly same as decoration color of store. That will make the storelooks dull, partial color contrast should be used to make the store more bright!
2.The purpose oflighting. Lighting play a key rolein the stores display rack. The same cloth to use or without use lights willshow different effects. Especially thesingle one dressed on models must be displayed with lighting.The colors of lighting should be proper, blue lighting makes people feel cool and half-conscious,it is for goods highlight summer clothes; yellow will bring warm feeling,therefore it is good for highlight winter clothes.
3. Fitting room isimportant. Customers makes decisionalways in the fitting room ,but many fitting rooms make consumers feel bad in thestore. You can image: customer walked into the fitting room , walk on a soft wool carpet,close the door with elegant Handel, comb herhair at dressing table, will she thinkshe is a princess? (Princess always buy her ideal clothes)
4.The cloth display need to setting aside toleave space for walking. The Space divided into main and vicepassageway,the main one need to wider than120CM and the vice one need to wider than80CM. The brand image should face the main passageway. Wemust pay attention to decorate our store, because it can increase the value ofthe clothes for you.
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