The hidden dangers and opportunities in the retail market behind the US-China trade war

The hidden dangers and opportunities in the retail market behind the US-China trade war

What impact will the trade war have on the retail markets of China and the United States? This trade war has both a crisis and an opportunity for the retail industry. Under the influence of the trade war, how do cross-border trade and brand merchants take the next step? Is it a way to cross the river by feeling the stones or developing new markets? We should consider how to build the whole industrial chain from infrastructure to manufacturing, procurement, market to sales.

1、The US market is difficult to transfer in the short term.

The continued escalation of trade war has seriously affected the economy of China and the United States. The increase in import tariffs has led many American companies to move the market to other countries. If American enterprises want to transfer from the Chinese market, it will be a large part of the cost for the American government and enterprises, and the retail industry and consumers in the United States will bear the brunt. Material facilities and supply chain maturity purchased by American enterprises in other countries will affect the overall pattern of the United States. At least, in the next few years, the United States will be not to abandon the Chinese market that they both love and hate.

The Association of American Retail Industry Leaders expressed similar views in an open letter to President Trump recently. More than 41% of clothing, 72% of footwear and 84% of travel goods are made in China, the letter said. "Tariffs on these products will be levied on every American."

At the same time, in order to promote consumer consumption, American businesses are bound to increase the investment of retail stores, enhance store layout / visual sensory experience and a large number of functional display stands to promote sales. With the double cost of tariffs and store experience increasing, for the United States, the U.S. government does so. In the end, it is paid by American consumers.

China is at the middle and low end of the value chain of global trade, and the manufacturing, processing and assembling tasks undertaken by China are irreplaceable by the United States. In addition, because of the export of products from China, the trade surplus has been recorded in China and its profits are in the United States. Therefore, the transfer of the US market depends on the United States itself; it depends on whether the Trump administration still insists on raising the flag; it depends on whether the various industries of American companies allow them to abandon China and choose other markets.

For the United States, China is still an indispensable market for the United States at this stage. At least in some areas, it is impossible to withdraw in a short period of time. For example, the daily necessities mentioned in the article, electronic products and the attached warehouse and retail display shelf accessories and other customized products.

2、China's retail industry and its consumers

Due to export difficulties, Chinese enterprises will focus on domestic vision. But China has the largest consumer demand market in the world. In China, what are the current consumers thinking? What can domestic retailers do? How to develop a corporate brand? Where is the opportunity?

This generation of consumers is pursuing fashion, personality, design, and temperature; they are eager to resonate emotionally, they chase their own personality; they hope to enjoy the present. Therefore, for retail enterprises, the mainstream of future design will not only be limited to the store environment, services, discounts and other factors, but also in the promotion of merchandise display, consumer experience and so on. For example, food retailing, consumers are more concerned about health, the company can help customers improve their health by recommending appropriate and appropriate week recipes based on the customer's accurate portraits and customized display stands.

Therefore, compared with the past, the traditional retail stores have been unable to meet the needs of consumers, to create a differentiated operation, to create a better visual and shopping experience for consumers in the shopping process is being recognized by more and more retailers. We also see that both national retailers and regional retailers are investing a lot of money to upgrade and renovate their stores and display shelves, hoping to make their stores more distinctive and to capture consumers more effectively.

According to statistics, in the next few years, with the continuous promotion of retail and other industries as well as new industries, the global exhibition shelf market will maintain a steady growth trend, and the global exhibition shelf market is expected to reach 17.94 billion US dollars by 2022.

Then, in the future, if Chinese retailers and brands want to enhance their attractiveness, they should do is to enhance the consumer experience, and combine the Internet big data, differential display shelves and retail stores to build a more user-friendly shopping scenario.

In addition, it is also a means to enhance attractiveness to link purely shopping behavior with culture and the Internet. Reasonable integration of traditional concepts of consumption experience and cultural experience, from the overall design of the perfect integration of greening and culture and art. Let consumers not only regard it as a shopping place, but also as a work of art, which can enhance the consumer experience, and thus encourage them to stay and consume. And the fragmentation of a single shopping experience through cultural links to increase the integrity of shopping, which can also increase the number of returnees, leaving a more difficult impression in the hearts of consumers.

At the same time, seize the outlet of the Internet, integrate the Internet and high-tech into the shopping process, use science and technology to better match a wide range of categories with the diversified needs of consumers, from traditional store shopping to experience services, use science and technology to increase interaction, so as to make shopping experience more three-dimensional and diversified.

The trade war has caused different damage to the retail markets of both countries. However, it is also an opportunity for self-improvement. Under the harsh environment, enterprises need to strengthen their internal capabilities and lay a good foundation for dealing with all kinds of difficulties. How big things can be done if we can bear much impact.

Customized for your Products and Create High-end Retail Effects!

Nowadays, customization is a hot topic in every walks of life, whether it is "new retail" or the "whole house customization" of the home industry are making marketing gimmicks through "customization".

For enterprises, "customization" is characterized by allowing products and brands to enter the consumer's vision with personality and self-attitude. On the contrary, industrial products have great shortcomings in this respect. There is no doubt that when the LOGO is removed, most of the finished products in the web selling will be the same. And the style in this year, similar to last year's, and also seems similar to that of five years ago.

From the point of view of the display rack industry, the function and characteristics of the display rack is not only the device serving the product, but also a marketing tool to promote the product and enterprise brand. The product display rack is far from enough to meet the demand characteristics of enterprises. The current increasingly transparent market and fierce competition require enterprises to maintain the mentality of design to make products, so as to have differentiation and recognition. The custom display rack is equivalent to the last layer of packaging of the product in the retail terminal, and the custom design is the key element. The design of customized display rack should start from the retail space. If a brand store only uses the finished display rack as a device to display products for sale, it is not a so-called "brand" at all, nor can it provide differentiation and recognition. In order to guide the flexible customization of the factory from the consumer demand, and then stimulate the C-side consumption by the factory production, a closed loop of design, production and demand can be formed.

Customize your products and create high-end retail effects!

Acrylic Wine Display Manufacturing and Packaging

Red wine is not only a consumer product but also a work of art. The commercialization of wine is mostly associated with the display rack, which not only increases the value of the wine itself but also enhances the status of the brand. I believe that everyday consumers in the vast supermarkets or shopping malls will find that the current pattern of shopping malls is different from the previous ones. Shopping malls are not just about placing different brands or different types of products on large shelves. Many brands occupy a place in the shopping mall and have their own unique display shelves and exhibition products, which are marked with their own unique logo, to show their distinctive and unique charm to all consume.

The display rack in the wine industry is not only in great demand but also widely used. It can be found in shopping malls, supermarkets, wine cellars, and hotels. What consumers often see is the wine display stand displayed at the front end. In the actual production process, how does the factory produce these artworks that combine the noble wine and wine bottles in front of consumers?

At present, the more popular acrylic wine racks on the market have gradually replaced the old solid wood wine racks and become an ornament for people to pursue fashion tastes in their lives. The production of acrylic display stands includes:

1. Acrylic sheet cutting

According to the design drawings of the wine display rack, the acrylic sheet is diced according to the size of the drawing.

2. CNC processing

According to the design drawings, the acrylic sheet is processed by CNC lathe, planer and milling machine.

3. Polishing processing

The CNC-processed acrylic sheet is subjected to cornering and polishing to make it smoother.

4. Laser carving, silk screen or inkjet

According to the customer's requirements, choose to use one of the processes such as laser engraving, enamel painting, silk screen printing or inkjet printing to add advertising words and brand LOGO to the acrylic display rack products.

5. Hot bending processing

Hot bending of the acrylic sheet according to drawings, and put the processed acrylic into the hot furnace box and the hot strip to be heated. The heating time should be determined according to the processing experience of the master. After bending, fix it with a holder and cool it.

6. Bonding

Adhesive glue is selected according to the processing material. No bubbles or traces are found at the bonding point.

7. Quality inspection, packaging, and shipment

After inspection, the product is packed and shipped, the acrylic display rack is covered with the protective film so that the surface of the acrylic display rack will not appear friction, fingerprinting and dust, and put into the customized packing box.

Purchasers need to Know Display Rack Supplier should have what Conditions?

Nowadays, the network channels are more and more developed, and the information of many display stand suppliers can be searched on the Internet, which is both a good thing and a bad thing for buyers. The advantage is that there are more choices for buyers, they can compare the gap between suppliers to their own interests. The bad news is that too many choices will also consume people's patience, resulting in difficult choices.

Although we are also the supplier of display rack, we are talking about the issue from a neutral standpoint, hoping to bring convenience to the business development of both sides.

In general, display rack buyers should cooperate with companies or manufacturers with export experience. This can save you time and effort in communicating with suppliers in the design of the display rack, export procedures and so on.

A good display rack supplier should pay great attention to production safety and social responsibility, and strive to improve the production conditions and safety of the factory. Before selecting the supplier, the field inspection should be made to see whether their machines, factories and materials are arranged in an orderly manner, and what is the working environment of the workers? For example, whether the employees in the spraying and dust coating workshop wear respiratory protection devices, and whether they meet the requirements of working property. Only safe and orderly production environment can reduce the risk of cost control, so as to solve the waste of materials, time and money and fundamentally prevent waste.

Of course, the selection of suppliers is not only about one or two aspects, but also about price, quality and other factors. But it's also different from person to person. Sometimes you find a very favorable supplier, but if your time is precious, then you still have to pay more for fast and efficient delivery.

Responsy has 13 years of experience in the pop display rack industry. So far, we have provided services to 3,000 domestic and foreign customers. Our main export areas include North America, Australia and Europe. No matter how you choose the supplier, we all hope that we can be within your consideration, and we are always ready to welcome you to visit our factory.

What does ‘Retailer Preference Index’ Tell us ?

The retail industry is a complex ecosystem. New ‘Retailer Preference Index’ found that the top-quartile retailers share four effective strategies:price-focused,quality-focused,value-focused,price-focused and supported by digital execution.

Digital execution introduces you to the latest tools and techniques used by agile companies in more traditional settings. It’s an exciting idea on how to visualize products in the real world for online shopping. A successful digital execution for retail merchandising can deliver a full sensory experience that is not just entertaining for consumers, but allows the brand and retailer to easily execute remote updates.In light of the trend, RESPONSY dedicates to provide customers cool technologies, cutting-edge  campaigns and the innovative brands promotion execution. We pride ourselves on our partnership network that enables us to deliver innovative retail technology solutions globally to the who’s who of brands and retailers.

food saver counter displays

Marketing is best done seamlessly in the shopper journey, but integrating it in-store naturally. Custom, modern display fixtures can be created for a full size store or a single boutique. We work on a retail design identity for the highly regarded brand.We help ighly regarded brand to increase sales and drive loyalty by working with brands to create magical experiences .Every design of each project we will follow the theme and materials of the existing display fixtures. Accounting for not only their brand identity, but also retail expectations in themself, the project encompassed a great deal of considerations.

Selling The Value Of A Product

In modern times, it is not easy to be a successful salesperson. There are many kinds of products in the market, not only large brands, but also small brands and boutiques. At this time, a successful salesperson cannot do without a good helper -- a display rack for commodity display. We often say that the commodity display rack is a silent sales engineer. The exquisite display rack is the first step in the success of sales.

According to the research, consumers' buying behavior is mostly unplanned consumption. The customer sees the product in a temporary decision to purchase, and the vivid display can improve the product display effect and stimulate the consumer's willingness to purchase. That is to say, the quality of the product display is the first step to promote the sales of the product. Only the products that attract the attention of the customers will be sold out!

The vividness of terminal display plays an important role in influencing consumer purchasing behavior and purchasing decisions. The product is vividly displayed, easy to be recognized by consumers, attracting the attention of consumers, inspiring consumers' willingness to purchase, thus achieving the marketing purpose of “cultivating brands and guiding consumption.

There is no doubt that a well-made custom Signages, Interactive displays or Cabinet displays  can highlight the brand's high-end taste. The display rack with acoustic and photoelectric functions is also the focus of the crowd. Attracting consumers' attention is easy. At the same time, it can help brand propaganda.

Display Stand Samples are an Effective Way to Evaluate the Quality of a Factory

Can display stand samples be used as a basis for judging the quality of a factory? The answer is yes. The customer decides a production sample after the design drawings. The material, structure, technology and other aspects of the material are preliminary tested to see whether the product effect can achieve the desired result. Many customers do not value the production of display stand samples, they always think that there is still have the chance to revise, so they don't have to spend too much effort on the process of sample production. In fact, this is a thoughtful of irresponsibility about the project. Here we tell you that the display rack sample is the basis for the smooth production of large goods.

Display Stand Supplier in china

How to judge the quality of a factory by displaying stand samples? First of all, our most direct approach is to look at how well the samples are implemented on the design drawings. Compare with the design drawings and you will find that high quality samples must be in accordance with the drawings. Secondly, you can make some judgments based on the feedback from the salesperson in the whole proofing process. The discussions in the early stage of the project are all theoretical, and engineers will guide you according to your own experience and knowledge. But the reality of production tends to be deviant. At this stage, designers will also maintain attention and put forward suggestions for optimization, and the salesperson will communicate with you in time to ensure that you are always ready to grasp the progress and the real situation of the project. Therefore, a professional display stand factory is by no means full of promise "good" no problem, but constantly optimize the project according to your needs. This is our two small suggestions, I hope to help you!

The Assembly Difficulty of Display Shelf is also an Important Factor Affecting Its Utilization Rate

Generally speaking, it takes at least one month for the product display frame to be constructed and shipped. Some projects take even six months or a year. For no other reason, the production process of a display frame is the r&d process of the product. There are too many factors to be considered. Design phases including appearance design and structural design, the outward appearance design is the first step, and then the structure design is, today we want to clarify to everybody in the design of the structure of the assembly design, this also is a very important step.

First of all, let's find out what the display rack needs to be assembled. The display racks have been shipped from the factory to the buyers all over the country. Because of the small size and the difference in compressive strength of different materials, there is often no uniform standard for display racks. The transportation distance and packaging methods are all key factors affecting transportation costs. In particular, for certain large-scale display stands, the transportation costs for assembly and reshipment increase exponentially. At this time, the display Shelf needs the designer to design it as an assembly structure, which will be shipped separately.

Engine Oil display assembly steps

Why is the ease of assembly of the display Shelf affecting the use rate of the customer? First, because customers can quickly assemble a simple display Shelf, which can save a lot of time and labor costs, the customer experience is naturally higher; the second is that the display Shelves with high assembly difficulty often have many spare parts. Screws with different sizes and complicated instructions make people confused. Not to mention that ordinary people who haven’t been trained are really too strong. If this display stand is assembled, it will take a lot of effort. RESPONSY display has been focusing on the design and production of display frame customization since 2005. With strong strength and experience, it is an expert in display frame customization around you.

Based on the feedback from real customers

How often does the Product Display Stand Change? How to Extend the Service Life?

In general, the display rack life is mainly determined by its production materials. For example, metal, wood such as the material of the display shelf as long as you pay attention to the maintenance at ordinary times, when you use not to crash randomly, their service life is almost unlimited. The display shelf of acrylic material can also reach the life cycle of 3-5 years. If the imported high quality acrylic is used, there is no problem in the use cycle of 10-30 years. Therefore, it seems that only from the use of the material limit to consider, the display shelf life is very long. And in fact, what other factors affect the shelf life cycle? How to effectively extend the service life of a display rack?

Keep up with the functional design of the era.

A lot of display stands are eliminated not because they are no longer qualified for display tasks, but because they are too "out". Yes, the display stand should not only look at the appearance but also pay attention to the function. The function of the display stand is also advancing with the times. Sound, light, electricity, and video playback are all possible.

Safe transport packaging design.

Display racks need to go through thousands of miles of express transportation from the completion of the production of the factory to the use of shopping malls. Regardless of whether it is shipping, cargo or air transport, the transportation process is full of unknown risks. Bumps, rain leaks, violent discharges, etc...This will all cause display damage. This greatly shortens the useful life of the display rack, and what we can do is provide a solid and stable package for each display rack during transportation. The packaging of the responsy display is also customized according to the characteristics of each display stand. Before shipment, we will perform a drop test to ensure that it will not damage the product even if it is tossed, thrown or dropped during transportation.

display rack package drop test

How to Use Postcard Display Rack to Meet Market Needs

Now it seems to be popular with DIY customization, such as albums, photo books, postcards, etc. can all be DIY. Digital printing development is indeed fast! We have also improved our standard of living when digital printing has brought us convenience. DIY postcard is a kind of hobby and a kind of feeling. Therefore, more and more people need postcard display rack to collect cards, but they are used for commercial purposes. The display card can be placed on the counter or next to the merchandise, or it can be directly on a slightly larger item. The main function of the display card is to mark the price, place of origin, grade and so on. At the same time, it can simply explain the commodity's content, such as the performance, characteristics, and functions and so on. The number of words should not be too much, with a brief 3 to 5 words.

From the price, evaluation and sales volume, we have selected 3 commodities related to the card display rack for you.

The acrylic Postcard display rack is made of high quality acrylic material and made by cutting, polishing, screen printing and sticking box technology. The acrylic postcards show the perfect mosaic of models, which is like crystal management. It shows that the art and the image of postcards complement each other. The desktop Postcard display rack is also popular now, plus creative LOGO, which can better improve its awareness.

postcard display

This display card placed in the stream of people on the premises, better able to help enterprise customers accurately advertising propaganda, to meet the market demand, consumers can find what you want, find the service and product related information.

The beautiful and unique appearance can attract consumers' attention and arouse consumers' curiosity, and then turn their attention to the displayed card advertisements, which can effectively increase the display effect of card advertisements.

Responsy owns R & D team, engineering department, quality department, domestic and international marketing department and supporting acrylic display rack production workshop. The products are beautiful and generous, and can be customized according to customer needs. Selected responsy display to improve product quality, enhance brand image, welcome to call or consultation!

Display Rack Manufacturers use Experience to Show you how to use Display Stand to Advertise

The display stand is a common display item in the shop. The display division can create different store styles and use various display stands. However, in addition to using displays to create personalized displays, advertising for brands is actually a basic function of the display rack. However, many businesses do not know how to use them. Today, we will share with you: as a display rack manufacturer, we have accumulated many years’experience of using display rack to advertise.

1.       Outstanding brand advertising.

The most important thing is to display the brand. If you design a display stand but do not stand out clearly for your brand, then isn't it a useless job? For a small and medium-sized brand, low-key is not appropriate. A large exposure can rapidly increase brand awareness, which can bring transformation and improve performance.

2.       Use posters to attract consumers to advertise.

The actual role of the exhibition frame is the display of products, each product has its own characteristics, for the business, the functional characteristics of the product has been already familiar. But for consumers, they do not understand this product. Only when they have an interest in the product and they are curious, they will ask the service staff for related information. Therefore, it is very important that they use posters to attract consumers and revive their curiosity.

3.       Comprehensive use of sound and light functions to advertise.

The display is a comprehensive use of lighting, color, perspective, etc. to create a visual effect. The display rack is a reduced version of the shop, lighting can also be used to help advertise, different colors of light to create a different atmosphere of feeling to attract the attention of consumers. The video display is an upgraded version of the poster, video playback is more powerful than posters to attract consumer advertising.

What is the difference between a custom display stand and a wholesale display stand?

In the display industry, there are two types of business models: customization and wholesale. It is entirely up to the needs of customers to determine which display rack to choose. Many people who purchase display shelves for the first time often wonder why many display rack manufacturers do not have stock. Why do some factories design drawings first? Isn't this purchase according to the size of the specification?

Generally speaking, the custom is to display some brand products and services. The purpose of customization is to achieve the effect of brand promotion. Let them look like more high-end and unique, which are similar to “people look at clothes, Buddha looks at gold”. What display stand is used for display of your product, and the product's grade and quality are simply shown. In the same way, the higher the quality of the product, the more naturally it is favored by consumers, and the sales naturally increase. That's why many big brands are looking for a design company to design drawings and then produce it. It can not only show the good corporate image to the consumer but also improve the sales of the goods.

The market making process of wholesale exhibition are relatively simple, I believe we all know, To meet the specifications of mass production, the natural display rack is also less refined. Single model and simple structure is the characteristic of this kind of shelf, many shops, convenience stores in order to save the cost of opening couples will choose to display it, but the more such details should pay attention to the more, because you show the image determines the location of your consumers. Responsy as a 13 year professional custom display design company, with our accumulated industry experience, we sincerely advise all businesses do not be careless to choose the display rack for products. Don’t let the poor display stand damage the good reputation you’ve accumulated with painstaking efforts. The selection of display shelves is to high quality display stand manufacturer.

Why we need to Choose the Regular Manufacturer to Customize the Beverage Display Rack

The drink display rack is slightly different from the other display shelves is that the products on the display rack is food. This is a point that needs to be emphasized when customizing the display shelf. Because it involves products, we have to pay attention in many places. As the saying goes, "Illness from the mouth", the display rack must choose a regular manufacturer, so as to ensure the safety and quality of raw materials after processing. First of all, we must pay attention to the material safety of beverage display racks. Drink is the product that people eat directly, and all the products that have direct contact with the human body, the state has strictly formulated the relevant regulations to standardize the management. In the same way, there are some requirements for the display rack, which is just a packaged drink. The materials such as wood, metal, acrylic, PVC and other materials used in the beverage display stand should be related to the relevant food safety level. Some of the great brands of perfume, skin care display shelves, they will also have this requirement. Now that you have high quality products, you can't be careless when doing the promotion. Keeping the high quality requirements for the display rack is a double responsibility for businesses and consumers.

The most commonly used beverage display stands are floor-standing display stands, because such exhibition stands are “large in size” and can display many goods. In view of the characteristics of the beverage, they usually have a wide range of flavors and packages, so it is a good choice to choose the floor display stand. Daily display or promotional activities can be used, and the utilization rate of display stands is raise up. It's a good deal to spend just a few dollars on a variety of uses. The advantage of choosing a regular display rack manufacturer is that the design of the display rack is excellent. In the case of so many drinks, there is no problem in the load-bearing of the display. Otherwise, formal manufacture can promise excellent processing technology, and the display shelf life can reach 3-5 years.

Only one Step can be Successful in Making Customers Turn from Passers-by to Fans

Many customers who consume in the mall have the psychology of choosing difficulties. There are a lot of factors that depend on it. For young consumers with low consumption, they will be hesitant because of their own economic conditions. They think if you choose a high price, you can't afford it yourself, choose a low price but worry about the poor quality. However, selection of compromise, price, and quality is OK but this products are very difficult to find out, they spent a lot of time to compare the goods between this one and that one, eventually empty handed out of the store.

Since it's hard for consumers to make a choice for themselves, let's help him to make a choice. I will approach the hill if it doesn't come near to me. Many goods are placed on the market for people to choose, and there is no initiative, so we must increase their initiative on the outside. So when consumers are faced with a lot of goods, they don’t know how to choice. The marketing artifact (acrylic display rack, cosmetic display rack, snack display rack, etc.) is used to provide commodity information to consumers, playing the role of attracting consumers and facilitated their purchase determination. At the same time, the enterprise has the role of improving the image of the goods and the reputation of the enterprise.

How to use the display frame to promote marketing

Line one: preemption, gain initiative

First of all, we stand in the perspective of the consumer, an excellent, inspiring display ad, with the following basic features: 1. arouse the attention of consumers; 2. enlighten consumers' Association; 3. persuade consumers to act. Therefore, we must have the three basic points above in the advertising and the structure of display stand, and of course, other creativity plus is actually better. However, the realization of these functions requires the customization of display shelves. Only customization can make your display tools personalized and variable selection. For example, I want to add a logo, I want to make the display structure cool, I want this display can display more number of goods and so on, The non - custom display rack cannot reflect the self - ownership and uniqueness of the product.

Line two: Impel the final purchase

All marketing methods are for one purpose, that is, conversion to purchase. In fact, the previous induction work is the basis for the final purchase of customers. The purchase decision of the customer is through a process. As long as the promotion work in the process is done, the result will naturally occur. After winning the initiative from the display stand and attracting customers to come and watch it, you need seize the customer’s concerns and excitement. That is to let the customer understand your product, what's your product? What is it made of? What is your products function? Can your products offer the high performance-price ratio? If you are satisfied with all the needs of the customer's psychology, Congratulations, you have succeeded in stimulating the customer's buying psychology. So the second step attack must be reflected in the quality of products on display stand.

Responsy focuses on the design and production of acrylic display rack. We have provided over 2000 well-known enterprises with customized services, including official, Adidas, Olay, Coca-Cola, etc., and they also gained some brand publicity and product sales efforts. If you have a need, please call responsy, choose us, and choose to go with high quality.

customers testimonials to Responsy

The Application of the Display Stand in the New Retail

When referring to new retail, most people’s first impressions came from the “unmanned” format of unmanned supermarkets, unmanned convenience stores, and unmanned shelves. But on the contrary, the core of the new retail is not that the store does not have "people", and it is more important to combine retailing with the Internet. Because of the new development model of revolutionary change in traditional retail, it is called new retail. The arrival of new retail, the number of physical stores will decrease, but it will retain some of the main body, equivalent to the presence of an exhibition shop. In bluntly, the new retailing is the retail that has the ultimate shopping experience after the introduction of the Internet. Faster, more timely, better and better to eliminate the sense of distance between consumers and brands is a major feature of new retail. Under this revolutionary change, the display stand has also changed with the tide of the times.

From the design point of view, when the former brand customize the display rack, it is usually considered from a relatively small direction. The display rack is designed to show a certain product and a series of products without considering the overall brand publicity effect. But now, the display frame is first considered from the brand level, maintaining the consistency of the brand's external image and style, followed by the display of the product.

The function of the display rack is more modern and technological. Optoelectronic devices such as LEDs and LCDs have enriched their display formats, resulting in a significant increase in the use of display light sign and display light boxes. The functions of video introduction and voice introduction are also very popular. The speed of industrial development is beyond our imagination. From the material point of view, more and more new materials are being used in the production of display racks, and the cost of production continues to decrease. However, the popularity of environmental awareness also allows brands to be more cautious in choosing raw materials. Recyclable acrylic materials or durable metal display stands are the favored objects.

What Kind of Acrylic board can be Used to Customize the Acrylic Display Rack?

Making a display rack with acrylic is a very common way, transparent acrylic has a light transmittance of 92% or more, high brightness, good color development and good processing performance. In the processing and production link can save a lot of time, in use is also a durable typical, this is the reason for many people to use acrylic to make display racks. Since acrylic is used to produce a display stand is a trend in the market, then what kind of acrylic can be chosen on the market?

Generally, it is customary to distinguish it from light transmittance: transparent board, semitransparent board and color board. It's also easier for customers to distinguish, in the domestic market, domestically produced boards are used. Because of the high cost of imported boards, fewer customers are used. In recent years, with the progress of domestic acrylic production technology, there have also been a number of suppliers of outstanding acrylic plates in China. The gap between domestic acrylic plates and imported plates is continuously shrinking.

From the color point of view is more general, In fact, there are also many special features of the acrylic board, such as fire board, flame retardant board, impact board, metal effect board, light guide board, mirror acrylic panels and so on. This presentation is to allow you to customize acrylic display rack is fixed without the limitations of thinking, to show the effect of acrylic plate is very diverse, such as the mirror of our acrylic production of nail polish display, has a very bright eye-catching display effect.

What kind of display rack can help convenience store to improve the unit area usage?

Convenience store has one of the most significant features is: small. The shop area is small and the volume of goods is also small, often selling cooking oil and salt in daily life. If you look carefully, you'll find that all the convenience stores are occupied by half the drink. So convenience stores want to increase the area usage, improve the display of beverage categories is a good entry point.

At the same time, to increase the usage of the convenience store area, it is necessary to use every inch of the store's corner area. Where the corner of the store, the cashier, and so on, the display stand of the landing style is very suitable for the convenience store. The floor display rack has a large display area and durable structure. It is suitable for placing in the location of the convenience store and the corner of the wall. Even if they often replace the layout to create a sense of freshness, they are also very easy to move because they are loaded with a universal wheel. If you want to make full use of the wall to display it, the wall hanging rack is a very good choice.

While increasing the use of unit area, we must also take into account the actual situation in which convenience stores are constantly changing display to improve the turnover rate of goods. The new products and unsalable goods to highlight the advent exhibition is the convenience store needs, In addition to taking advantage of the gold position in the display area in front of the cashier, The display frame can also play a great role in integrating the advantages of its own functions (lights, poster, video and audio).

Setting up a Display Frame for Children's Toys is an Effective Way to Improve Shop Sales

Toys are an important way for 3-7 year olds to recognize the colors and shapes of the world and to cultivate their interests. Children's toy shop set up toy products that meet all ages and various needs. Many children love to be in a toy store, but the parents rarely buy it for them. Why? This is because you lack a suitable toy display for children! Toys are important playmates for children, but they are not the same in the eyes of the parents. So in addition to providing toys for children, toy stores need reasons for parents to buy toys. And the display stand of children's toys can achieve this function perfectly. Display rack can display products, toys can be displayed on the display rack to its function, reflect the puzzle, edutainment and other attributes, so that parents get rid of the toy "playfulness," the prejudices, sales will naturally go up.

For some small toys, the toy display frame can play the role of management, For a robot, reading machines, story machine of this kind of high-tech "toys" exhibition is the function of auxiliary display type; At the same time for some expensive toy samples, you can also set the anti-theft function in building; For the toy store, the children's toy display rack has the role of publicizing the product, and as well as a good helper for the store management. It is also a good way to promote the sales of toy stores, which reduces the cost of management and improves the efficiency of the employees.