The Application of the Display Stand in the New Retail

When referring to new retail, most people’s first impressions came from the “unmanned” format of unmanned supermarkets, unmanned convenience stores, and unmanned shelves. But on the contrary, the core of the new retail is not that the store does not have "people", and it is more important to combine retailing with the Internet. Because of the new development model of revolutionary change in traditional retail, it is called new retail. The arrival of new retail, the number of physical stores will decrease, but it will retain some of the main body, equivalent to the presence of an exhibition shop. In bluntly, the new retailing is the retail that has the ultimate shopping experience after the introduction of the Internet. Faster, more timely, better and better to eliminate the sense of distance between consumers and brands is a major feature of new retail. Under this revolutionary change, the display stand has also changed with the tide of the times.

From the design point of view, when the former brand customize the display rack, it is usually considered from a relatively small direction. The display rack is designed to show a certain product and a series of products without considering the overall brand publicity effect. But now, the display frame is first considered from the brand level, maintaining the consistency of the brand's external image and style, followed by the display of the product.

The function of the display rack is more modern and technological. Optoelectronic devices such as LEDs and LCDs have enriched their display formats, resulting in a significant increase in the use of display light sign and display light boxes. The functions of video introduction and voice introduction are also very popular. The speed of industrial development is beyond our imagination. From the material point of view, more and more new materials are being used in the production of display racks, and the cost of production continues to decrease. However, the popularity of environmental awareness also allows brands to be more cautious in choosing raw materials. Recyclable acrylic materials or durable metal display stands are the favored objects.