2018年8月29日星期三

Customized for your Products and Create High-end Retail Effects!

Nowadays, customization is a hot topic in every walks of life, whether it is "new retail" or the "whole house customization" of the home industry are making marketing gimmicks through "customization".

For enterprises, "customization" is characterized by allowing products and brands to enter the consumer's vision with personality and self-attitude. On the contrary, industrial products have great shortcomings in this respect. There is no doubt that when the LOGO is removed, most of the finished products in the web selling will be the same. And the style in this year, similar to last year's, and also seems similar to that of five years ago.

From the point of view of the display rack industry, the function and characteristics of the display rack is not only the device serving the product, but also a marketing tool to promote the product and enterprise brand. The product display rack is far from enough to meet the demand characteristics of enterprises. The current increasingly transparent market and fierce competition require enterprises to maintain the mentality of design to make products, so as to have differentiation and recognition. The custom display rack is equivalent to the last layer of packaging of the product in the retail terminal, and the custom design is the key element. The design of customized display rack should start from the retail space. If a brand store only uses the finished display rack as a device to display products for sale, it is not a so-called "brand" at all, nor can it provide differentiation and recognition. In order to guide the flexible customization of the factory from the consumer demand, and then stimulate the C-side consumption by the factory production, a closed loop of design, production and demand can be formed.


Customize your products and create high-end retail effects!


2018年8月14日星期二

Acrylic Wine Display Manufacturing and Packaging

Red wine is not only a consumer product but also a work of art. The commercialization of wine is mostly associated with the display rack, which not only increases the value of the wine itself but also enhances the status of the brand. I believe that everyday consumers in the vast supermarkets or shopping malls will find that the current pattern of shopping malls is different from the previous ones. Shopping malls are not just about placing different brands or different types of products on large shelves. Many brands occupy a place in the shopping mall and have their own unique display shelves and exhibition products, which are marked with their own unique logo, to show their distinctive and unique charm to all consume.

The display rack in the wine industry is not only in great demand but also widely used. It can be found in shopping malls, supermarkets, wine cellars, and hotels. What consumers often see is the wine display stand displayed at the front end. In the actual production process, how does the factory produce these artworks that combine the noble wine and wine bottles in front of consumers?




At present, the more popular acrylic wine racks on the market have gradually replaced the old solid wood wine racks and become an ornament for people to pursue fashion tastes in their lives. The production of acrylic display stands includes:

1. Acrylic sheet cutting
According to the design drawings of the wine display rack, the acrylic sheet is diced according to the size of the drawing.

2. CNC processing
According to the design drawings, the acrylic sheet is processed by CNC lathe, planer and milling machine.


3. Polishing processing
The CNC-processed acrylic sheet is subjected to cornering and polishing to make it smoother.

4. Laser carving, silk screen or inkjet
According to the customer's requirements, choose to use one of the processes such as laser engraving, enamel painting, silk screen printing or inkjet printing to add advertising words and brand LOGO to the acrylic display rack products.


5. Hot bending processing
Hot bending of the acrylic sheet according to drawings, and put the processed acrylic into the hot furnace box and the hot strip to be heated. The heating time should be determined according to the processing experience of the master. After bending, fix it with a holder and cool it.

6. Bonding
Adhesive glue is selected according to the processing material. No bubbles or traces are found at the bonding point.


7. Quality inspection, packaging, and shipment
After inspection, the product is packed and shipped, the acrylic display rack is covered with the protective film so that the surface of the acrylic display rack will not appear friction, fingerprinting and dust, and put into the customized packing box.


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