What is the difference between a custom display stand and a wholesale display stand?

In the display industry, there are two types of business models: customization and wholesale. It is entirely up to the needs of customers to determine which display rack to choose. Many people who purchase display shelves for the first time often wonder why many display rack manufacturers do not have stock. Why do some factories design drawings first? Isn't this purchase according to the size of the specification?

Generally speaking, the custom is to display some brand products and services. The purpose of customization is to achieve the effect of brand promotion. Let them look like more high-end and unique, which are similar to “people look at clothes, Buddha looks at gold”. What display stand is used for display of your product, and the product's grade and quality are simply shown. In the same way, the higher the quality of the product, the more naturally it is favored by consumers, and the sales naturally increase. That's why many big brands are looking for a design company to design drawings and then produce it. It can not only show the good corporate image to the consumer but also improve the sales of the goods.

The market making process of wholesale exhibition are relatively simple, I believe we all know, To meet the specifications of mass production, the natural display rack is also less refined. Single model and simple structure is the characteristic of this kind of shelf, many shops, convenience stores in order to save the cost of opening couples will choose to display it, but the more such details should pay attention to the more, because you show the image determines the location of your consumers. Responsy as a 13 year professional custom display design company, with our accumulated industry experience, we sincerely advise all businesses do not be careless to choose the display rack for products. Don’t let the poor display stand damage the good reputation you’ve accumulated with painstaking efforts. The selection of display shelves is to high quality display stand manufacturer.

Why we need to Choose the Regular Manufacturer to Customize the Beverage Display Rack

The drink display rack is slightly different from the other display shelves is that the products on the display rack is food. This is a point that needs to be emphasized when customizing the display shelf. Because it involves products, we have to pay attention in many places. As the saying goes, "Illness from the mouth", the display rack must choose a regular manufacturer, so as to ensure the safety and quality of raw materials after processing. First of all, we must pay attention to the material safety of beverage display racks. Drink is the product that people eat directly, and all the products that have direct contact with the human body, the state has strictly formulated the relevant regulations to standardize the management. In the same way, there are some requirements for the display rack, which is just a packaged drink. The materials such as wood, metal, acrylic, PVC and other materials used in the beverage display stand should be related to the relevant food safety level. Some of the great brands of perfume, skin care display shelves, they will also have this requirement. Now that you have high quality products, you can't be careless when doing the promotion. Keeping the high quality requirements for the display rack is a double responsibility for businesses and consumers.

The most commonly used beverage display stands are floor-standing display stands, because such exhibition stands are “large in size” and can display many goods. In view of the characteristics of the beverage, they usually have a wide range of flavors and packages, so it is a good choice to choose the floor display stand. Daily display or promotional activities can be used, and the utilization rate of display stands is raise up. It's a good deal to spend just a few dollars on a variety of uses. The advantage of choosing a regular display rack manufacturer is that the design of the display rack is excellent. In the case of so many drinks, there is no problem in the load-bearing of the display. Otherwise, formal manufacture can promise excellent processing technology, and the display shelf life can reach 3-5 years.

Only one Step can be Successful in Making Customers Turn from Passers-by to Fans

Many customers who consume in the mall have the psychology of choosing difficulties. There are a lot of factors that depend on it. For young consumers with low consumption, they will be hesitant because of their own economic conditions. They think if you choose a high price, you can't afford it yourself, choose a low price but worry about the poor quality. However, selection of compromise, price, and quality is OK but this products are very difficult to find out, they spent a lot of time to compare the goods between this one and that one, eventually empty handed out of the store.

Since it's hard for consumers to make a choice for themselves, let's help him to make a choice. I will approach the hill if it doesn't come near to me. Many goods are placed on the market for people to choose, and there is no initiative, so we must increase their initiative on the outside. So when consumers are faced with a lot of goods, they don’t know how to choice. The marketing artifact (acrylic display rack, cosmetic display rack, snack display rack, etc.) is used to provide commodity information to consumers, playing the role of attracting consumers and facilitated their purchase determination. At the same time, the enterprise has the role of improving the image of the goods and the reputation of the enterprise.

How to use the display frame to promote marketing

Line one: preemption, gain initiative

First of all, we stand in the perspective of the consumer, an excellent, inspiring display ad, with the following basic features: 1. arouse the attention of consumers; 2. enlighten consumers' Association; 3. persuade consumers to act. Therefore, we must have the three basic points above in the advertising and the structure of display stand, and of course, other creativity plus is actually better. However, the realization of these functions requires the customization of display shelves. Only customization can make your display tools personalized and variable selection. For example, I want to add a logo, I want to make the display structure cool, I want this display can display more number of goods and so on, The non - custom display rack cannot reflect the self - ownership and uniqueness of the product.

Line two: Impel the final purchase

All marketing methods are for one purpose, that is, conversion to purchase. In fact, the previous induction work is the basis for the final purchase of customers. The purchase decision of the customer is through a process. As long as the promotion work in the process is done, the result will naturally occur. After winning the initiative from the display stand and attracting customers to come and watch it, you need seize the customer’s concerns and excitement. That is to let the customer understand your product, what's your product? What is it made of? What is your products function? Can your products offer the high performance-price ratio? If you are satisfied with all the needs of the customer's psychology, Congratulations, you have succeeded in stimulating the customer's buying psychology. So the second step attack must be reflected in the quality of products on display stand.

Responsy focuses on the design and production of acrylic display rack. We have provided over 2000 well-known enterprises with customized services, including official, Adidas, Olay, Coca-Cola, etc., and they also gained some brand publicity and product sales efforts. If you have a need, please call responsy, choose us, and choose to go with high quality.

customers testimonials to Responsy

The Application of the Display Stand in the New Retail

When referring to new retail, most people’s first impressions came from the “unmanned” format of unmanned supermarkets, unmanned convenience stores, and unmanned shelves. But on the contrary, the core of the new retail is not that the store does not have "people", and it is more important to combine retailing with the Internet. Because of the new development model of revolutionary change in traditional retail, it is called new retail. The arrival of new retail, the number of physical stores will decrease, but it will retain some of the main body, equivalent to the presence of an exhibition shop. In bluntly, the new retailing is the retail that has the ultimate shopping experience after the introduction of the Internet. Faster, more timely, better and better to eliminate the sense of distance between consumers and brands is a major feature of new retail. Under this revolutionary change, the display stand has also changed with the tide of the times.

From the design point of view, when the former brand customize the display rack, it is usually considered from a relatively small direction. The display rack is designed to show a certain product and a series of products without considering the overall brand publicity effect. But now, the display frame is first considered from the brand level, maintaining the consistency of the brand's external image and style, followed by the display of the product.

The function of the display rack is more modern and technological. Optoelectronic devices such as LEDs and LCDs have enriched their display formats, resulting in a significant increase in the use of display light sign and display light boxes. The functions of video introduction and voice introduction are also very popular. The speed of industrial development is beyond our imagination. From the material point of view, more and more new materials are being used in the production of display racks, and the cost of production continues to decrease. However, the popularity of environmental awareness also allows brands to be more cautious in choosing raw materials. Recyclable acrylic materials or durable metal display stands are the favored objects.

What Kind of Acrylic board can be Used to Customize the Acrylic Display Rack?

Making a display rack with acrylic is a very common way, transparent acrylic has a light transmittance of 92% or more, high brightness, good color development and good processing performance. In the processing and production link can save a lot of time, in use is also a durable typical, this is the reason for many people to use acrylic to make display racks. Since acrylic is used to produce a display stand is a trend in the market, then what kind of acrylic can be chosen on the market?

Generally, it is customary to distinguish it from light transmittance: transparent board, semitransparent board and color board. It's also easier for customers to distinguish, in the domestic market, domestically produced boards are used. Because of the high cost of imported boards, fewer customers are used. In recent years, with the progress of domestic acrylic production technology, there have also been a number of suppliers of outstanding acrylic plates in China. The gap between domestic acrylic plates and imported plates is continuously shrinking.

From the color point of view is more general, In fact, there are also many special features of the acrylic board, such as fire board, flame retardant board, impact board, metal effect board, light guide board, mirror acrylic panels and so on. This presentation is to allow you to customize acrylic display rack is fixed without the limitations of thinking, to show the effect of acrylic plate is very diverse, such as the mirror of our acrylic production of nail polish display, has a very bright eye-catching display effect.

What kind of display rack can help convenience store to improve the unit area usage?

Convenience store has one of the most significant features is: small. The shop area is small and the volume of goods is also small, often selling cooking oil and salt in daily life. If you look carefully, you'll find that all the convenience stores are occupied by half the drink. So convenience stores want to increase the area usage, improve the display of beverage categories is a good entry point.

At the same time, to increase the usage of the convenience store area, it is necessary to use every inch of the store's corner area. Where the corner of the store, the cashier, and so on, the display stand of the landing style is very suitable for the convenience store. The floor display rack has a large display area and durable structure. It is suitable for placing in the location of the convenience store and the corner of the wall. Even if they often replace the layout to create a sense of freshness, they are also very easy to move because they are loaded with a universal wheel. If you want to make full use of the wall to display it, the wall hanging rack is a very good choice.

While increasing the use of unit area, we must also take into account the actual situation in which convenience stores are constantly changing display to improve the turnover rate of goods. The new products and unsalable goods to highlight the advent exhibition is the convenience store needs, In addition to taking advantage of the gold position in the display area in front of the cashier, The display frame can also play a great role in integrating the advantages of its own functions (lights, poster, video and audio).

Setting up a Display Frame for Children's Toys is an Effective Way to Improve Shop Sales

Toys are an important way for 3-7 year olds to recognize the colors and shapes of the world and to cultivate their interests. Children's toy shop set up toy products that meet all ages and various needs. Many children love to be in a toy store, but the parents rarely buy it for them. Why? This is because you lack a suitable toy display for children! Toys are important playmates for children, but they are not the same in the eyes of the parents. So in addition to providing toys for children, toy stores need reasons for parents to buy toys. And the display stand of children's toys can achieve this function perfectly. Display rack can display products, toys can be displayed on the display rack to its function, reflect the puzzle, edutainment and other attributes, so that parents get rid of the toy "playfulness," the prejudices, sales will naturally go up.

For some small toys, the toy display frame can play the role of management, For a robot, reading machines, story machine of this kind of high-tech "toys" exhibition is the function of auxiliary display type; At the same time for some expensive toy samples, you can also set the anti-theft function in building; For the toy store, the children's toy display rack has the role of publicizing the product, and as well as a good helper for the store management. It is also a good way to promote the sales of toy stores, which reduces the cost of management and improves the efficiency of the employees.