The advantages of open digital display stands in the sales process

Digital products represent the latest fashion trends, thus digital display started to change from closed one into open one in the digital product sales. So what advantage does open digital display stands have in the sales process of digital product have?

1. To reduce the distance
Open digital display stands gets rid of occasion consumer can only view, but not in close contact. It can make consumers get close contact with digital products. It brings not only close view, but also bring actual operation to experience the unique charm of digital products. Such free convenient way of experience can let consumers a better understanding of the properties of digital product, thus increasing interest in digital products, eventually bing generation of purchase desire

2. Humanistic service
In an open digital display stands, digital products can show the most natural state, to achieve the effect of authenticity. In the perspective of consumers, it lets consumer experience feelings of digital, cooperate with sales staff to consumers give guidance on operation method, makes businesses more humanized to let consumers pay more attention to their own feelings, to gain the love of consumers.

3. Enjoy free choice
Using open digital display stands lets digital products is with more tenderness, while with less usual mystery. Consumer can buy the desired digital products after their experience and comparing, rather than under the "rhetoric" of the sales staff to choose the product they don't like.

How to highlight upscaleness of the design of jewelry display cabinets?

1.Visual effects:

In addition to the design of display environment itself, the form of display object is also very important. Therefore, besides researching basic laws of general space design,studying the physiology and psychology of people when they observe the object is the basic premise of  design jewelry displays. So design of displaycabinets should make consumer feel comfortable.

2.Auxiliary material:

The auxiliary material of display cabinets is decoration in fact, such ascurving patterns, printing and etc. It shouldn't betoo much fancy; it should be designed combining with the overall image of thejewelry store. To let the auxiliary material is with the effect of ornament.

3. Color of display cabinets:

The color of jewelry display cabinets should be simple. Too much color will cause the visual fatigue of consumers, and cannot bring the effect of highlight the product. Usingthe standard corporate logo color and its approximate color will solve theabove problem easily. Just like the rule of collocation clothing no more than three colors. Harmonious color makes people positive, bright, relaxed, and happy. On the contrary, it will make people negative,depression, heavy, and fatigue.

4.Light of display cabinets:

The light design of jewelry display cabinets is always come from the light source at the top. The inside light design always use fluorescent lamp to improve overall lightness. Moreover, there are usually install cold light lampand LED lamp in the display’s two front corners as the additional light source,to strengthen jewelry’s stereo feeling.

In addition, jewelry store sold goods are more expensive. So the display should be simple and generous, has to highlightthe jewelry’s glittering, translucent and dazzling to set off the high quality of jewelry. After all, item to attract customers eyes must be jewelry, not other decorations.

From Responsy Display ：http://responsydisplay.wordpress.com/2014/05/22/jewelry-display-cabinets/

How the enterprise position own brand to manufacture display stands?

When customizing display stands, accurate brand positioning is necessary. Then, how to get it done? Firstly,do brand survey. In general, there are 3 analysis approaches to do brand survey,  including 3C, SWOT and brand positioning chart. By using these three approaches, enterprises can set-up have a clear image of situation of the brand in consumers’ mind.

1.3C analysis

3C analysis is a method to take an all-sided scanning of the microscopic environment from three aspects including consumer,competitor and enterprise itself. The essence of marketing is to meet the needs of the consumers. Thus, consumer analysis mainly includes the following aspects: demographic characteristics, personality traits and lifestyle, brand preference and brand loyalty, and consumption habit and behavior patterns, etc. Competitor analysis mainly includes the followings:main competitor brands, position in the competition, product characteristics of competitors, brand positioning and brand image, marketing strategy etc. Enterprise analysis is mainly used to audit the current situation of enterprise's brand.

2. SWOT analysis

SWOT analysis is one of the most common analytical tools of strategic management theory, by this method, enterprises can comprehensively evaluates all factors of external environment and internal conditions, in order to choose a best business strategy.

3. Brand positioning figure

Brand positioning figure analysis is used to analyze position of competitor brands. Compared to other two analysis methods, it has smaller survey scope, only used for analysis of competitors. Because brand positioning figure shows an accurate and visualized image of competitors’ brand positioning, it helps enterprises identify the blank in market segments and launch its ownbr and positioning.

Therefore,manufacture display stands should be closely associated with brand positioning to make the best efficacy of display stands.

From Responsy Display ：http://www.responsydisplay.com/news/Article-64-817-36.html

Four trends of clothing display stands brand operation

Clothing display stands that are shelves are the mainly constituent of clothing stores. It is art and learning of display stands design and exhibitions. Now, more and more clothing display enterprises started have awareness of brand and enhancement of the products value by brand operating.

There is no specific regulation of brand operation, to adapt a famous phrase, the succeed brands are similar, but the unsuccessful brand have various reasons.The succeed brand has a similar trend in quality, follow this trend tooperation, will be closer and closer to success.

Branding will be the trend in theindustry of clothing display stands in the future, summary about the following several points:

Materials tend to be high quality

In the shopping mall, customers are mostly concerned about the quality and durability of product, which plays a decisive role in the clothing display stands product is the materials. The quality standards’ of  clothing display are decided by the performance of acid-base property, moisture-proofand anti-burning.

Design trends toward high standards

Professional designers must create clothing display stands with fashion style, comfortable operation as well as good q’ty loading for customers in each group. When designing, not only including the external factors, but also with the industrialized production mode, it will be convenient for producing based on the existing mature technology. For thisreason, the company of clothing display need improve the design standards of productions that will be acceptable by customers.

Function tends to be humanized

Clothing display stands will be more humanized on the allocation of accessories and the design of functions. In essence, clothing display stands is for improving the standards of people’s life and humanization is always the ultimate concept in design. In the past, this demand ignored in attention because of that lacks of material. But with the improvement of life quality, businessmen has been more and more specialized on the humanization of clothing display stands.Only combing  the beautyand utility with the most humanization way to provide to the user, so can make them satisfied and happy to buy and use.

Service tends to be intimate

A complete set of service supporting system is the magic key toplease the dealers and let them followed. The overall clothing display stands ascustomization industry, its essence is the service industry, stainless steel rack of production enterprises, more is to do service for distributor. Tomaximize the efficiency of enterprises in the limited market space, and to establish long-term strategic alliance with thedealer, if out of service, everything is illusory.

From Responsy Display ：http://responsydisplay.wordpress.com/2014/05/15/clothing-display-stands-brand-operation/

What designs of display stands can attract the customer

Design of display stands belongs to design of spacing. The application is display stands in shopping malls display stands,specialty stores display stands and exhibition display stands.How can we attract customers when we design the display stands? Three points need to be noticed:

1st, pay attention to display space of commodity

The user of display stands mainly is customer and terminal sales staff.

1.For the terminal sales staff.

Design of display stands should be convenient for displaying and taking products . Especially for the glass display stands, its margin is easy to hurt us. So,design of glass stands must care about this problem.

2. For customers

Display in the three-dimensional space and plane to cooperate with each other to make the goods more beautiful, customer look goods clearly.

2nd, pay attention to modern sense

As commercial display stands, It is something similar with design of furniture . From point of view of consumers for the application of beauty, The furniture is similar to display showcase. Thus, beside of function,the design concept of display should be with modern sense. The history of modern display showcase can be tracked back to year 1922. Wlater Gropius,the famous Architectural master designed the furniture model- Buahaus which is with S overlapping forms in book display stands. It is brought combination of technology and art to the unprecedented level This simple and functional design has been developing so far, and greatly influence concept of design of display.

3rd, pay attention to color matching of products and display showcase

“Color” is a most important factor in design of display. Display stands is like a static salesman. It addsvalue to products but not steal the show.Hence,how to choose the color of display stands?

1.colors can’t be too excitant to avoid distract consumers.

2. Grey display stands is generally collocate with brightly colored products.

3. Display in light color collocate with display in dark color can highlight the goods.

4. Men Clothes Display showcase often use black and white colors.

5. Display stands only work as a contract of background color.

From Responsy Display ：http://www.responsydisplay.com/news/Article-64-813-36.html

Importance of geomantic omen to eyeglasses store deco , how much do you know ?

“Decoration geomantic omen “ has become a popular words indecoration industry, in that way ,should we pay attention also to eyeglasses store deco omen? The answer is yes. How things going with eyeglasses store deco geomantic omen?

1.Display Stands——not suitable for placing at exits

For commodity promotion, some stores often place their display Stands at the exit by the stairs ,aims atpresenting promotional commodity within eyesight of consumers as soon as theygo upstairs  and  increasing the possibilities of sales.However ,in this case, some customer may deviate from this display Stands, but to others display Stands asides. It’s not a bad idea to move the display Stands by the stairway 2meters away, I believe you will see the magic effects of geomantic omen

2.Delete the noisy music from your playlist

Many stores will play music, this can provide a relax shopping atmosphere for customers; but it is not uncommon to see that stores may chooseto play noisy pop and soul-stirring music, In fact ,it is not good for sales ;Music itself can create a kind of atmosphere, that depends on what kind of atmosphere created. Gentle and elegant music can increase the possibilities ofsales by making consumers enjoy the atmosphere and increase their dwell time instore.  Therefore, most time it is recommended to play smooth light music in store. Too noisy music can only havea negative impact.

3.Store deco color——need to attach importance to

Eyeglasses store decor is very particular about the color, there aremany store owners pay attention to deco color inside store, especially some store owner proved through psychological tests, such as red and other bright colors, will keep people in a comparatively exciting state and arousing people’s purchase desire. From geomantic omen perspective , eyeglasses store’s color décor shouldbe mainly in simple and professional arrangements .

4.Store gate——should not be too small

Gate, as the circulation channel of customer anditems’ in and out, is the lifeline of eyeglasses store , is out with customers and commodity circulation channel. How many customer walks in and out through gate per day determines the rise and fall of the store. Store gate should not be too small , this may give an unprofessional impression to customer.

From Responsy Display：http://www.responsydisplay.com/news/Article-64-812-36.html

More attention will be paid on enterprise image in design of sunglass display stands

How’s the rule of exhibition sunglass display stands? What are the requests of selecting props? After all, Success of exhibition is closely related to effect of show. If your exhibition is creative, ou can grab attention of consumers at first sight and then interest them. To the contrary, Once consumers even not stop for a second, this manifest your exhibition is unattractive.

                

              When selecting props, you need to consider brand or products and other factors besides brand image and overall environment. Such as the positioning of the brands, Is it to emphasize warmth of family or single emotional appeal? Or is main products in favour of fashion or luxury. You  can model the display effect by selecting proper colors.

In year 2014, the sunglass display stands will be more personalized, stylish and creative. In design and manufacture, more attention will be paid on details. New concept and new technology of shops and display stands will spring up. With development of commercial display, industry of global commercial display will be develop very fastly. With development of people’s living level, design of display stands will bloom.

          The design of sunglass display stands should manifest and reinforce enterprise image, reflect enterprise spirit. Display is not stall selling not anymore. It should not exhibit individual product separately, but ratter to use comprehensive means to display your enterprise via carrier of products. Besides of product itself and marketing, the methods also including dissemination of information, communication, advertisement and public Relations as well as consultant.